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AG49’s Effects Short-Lived on Indexed Life

WinkWink, Inc. Releases Second Quarter, 2016 Indexed Life Sales Results

Pleasant Hill, IA, August 26, 2016—Forty-six indexed life insurance carriers participated in the 76th edition of Wink’s Sales & Market Report. Second quarter indexed universal life (IUL) sales were $441.0 million, compared with sales of $458.0 million for the second quarter of 2015. When evaluating second quarter IUL sales, results were up over 2.0% when compared with the previous quarter, and down nearly 4.0% when compared to the same period last year. “Many projected that AG49 would not only limit illustrated rates on indexed life, but that it would kill the product line,” protested Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc. She added “Not if the IUL industry has anything to do with it! Sales are already nearly at 2015’s levels, before the regulation took effect.”

Items of interest in the indexed life market this quarter include Transamerica maintaining their #1 ranking in indexed life sales, with a 14.3% market share and National Life Group moving-up into the #2 carrier position. Pacific Life, Minnesota Life, and Nationwide rounded-out the top five companies, respectively.

Transamerica Premier Financial Foundation IUL was the #1 selling indexed life insurance product for the tenth consecutive quarter. The average IUL target premium reported for the quarter was $6,401, a decline of nearly 13.0% from the prior quarter. The average fixed universal life (UL) target premium was $6,116, a decline of nearly 19.0% as compared to last quarter. Wink looks forward to begin reporting fixed UL and whole life quarterly sales next quarter, in addition to anticipating the addition of term life sales thereafter.

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About WINK

The staff of Moore Market Intelligence has combined experience of nearly four decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.

Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs distributed by Wink, Inc. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.

Ms. Moore is the author of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more. Wink’s Sales & Market Report expanded to cover all fixed deferred annuity products in 2015.

Wink, Inc. is the company that distributes resources such as this sales report, along with the competitive intelligence tools AnnuitySpecs and LifeSpecs at

August 26, 2016

Pleasant Hill, IA

(855) ASK-WINK

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