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Indexed Life Sales Continue Momentum


Wink, Inc. Releases Third Quarter, 2016 Indexed Life Sales Results

Pleasant Hill, IA, November 22, 2016—Forty-seven indexed life insurance carriers participated in the 77th edition of Wink’s Sales & Market Report. Third quarter indexed universal life (IUL) sales were $452.9 million, compared with sales of $478.6 million for the third quarter of 2015. When evaluating third quarter IUL sales, results were up nearly 3.0% when compared with the previous quarter, and down over 5.0% when compared to the same period last year.

“It is amazing to see that indexed life sales continue to thrive in a post-AG49 environment,” professed Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc. She added “This is the second-largest third quarter sales have been, in the history of the product line. IUL continues to thrive!”

Items of interest in the indexed life market this quarter include Transamerica maintaining their #1 ranking in
indexed life sales, with an 11.7% market share and Pacific Life Companies moving up into the #2 carrier position.
National Life Group, Minnesota Life, and Nationwide rounded out the top five companies, respectively.

Transamerica Premier Financial Foundation IUL was the #1 selling indexed life insurance product for the eleventh
consecutive quarter. The average indexed UL target premium reported for the quarter was $8,232; an increase of
nearly 29.0% from the prior quarter. The average fixed UL target premium was $5,861; a decline of more than
4.0% as compared to last quarter.

Wink 3rd quarter chart

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About WINK

The staff of Moore Market Intelligence has combined experience of nearly four decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.

Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs distributed by Wink, Inc. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.

Ms. Moore is the author of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more. Wink’s Sales & Market Report expanded to cover all fixed deferred annuity products in 2015.

Wink, Inc. is the company that distributes resources such as this sales report, along with the competitive intelligence tools AnnuitySpecs and LifeSpecs at

November 22, 2016

Pleasant Hill, IA

(855) ASK-WINK

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