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Annexus Named Annuity Innovator of the Year

Top Product Design Firm Awarded for Breaking New Ground

March 06, 2017 06:00 AM Eastern Standard Time

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Annexus, a leading designer of indexed annuities and indexed universal life insurance, will be named the Annuity Innovator of the Year by EQDerivatives at an awards ceremony on March 17 in New York City. The honor further establishes Annexus as the leader in independent annuity and insurance product design.

“After the market crash in 2008, Variable Annuities took a huge hit, and it became very difficult for insurance carriers to effectively hedge their guarantees. Companies started pulling out of the Variable Annuity business, while others raised fees, scaled back benefits and reduced the investment flexibility,” said Annexus Co-Founder and Lead Product Designer Don Dady. “We’ve since seen a fundamental shift to the Fixed Indexed Annuity (FIA) as insurance carriers recognized it as a better chassis to fulfill guarantees.”

“This led Annexus to partner with some of the smartest minds in finance and the investment community to focus on FIA evolution,” continued Dady. “Our FIAs have essentially evolved into structured products leveraging ‘smart beta’ indices developed by some of the largest investment banks and leading academics in finance. This innovation has helped further improve the risk adjusted returns of a client portfolio, while meeting an even broader range of client needs over the traditional FIA. We are excited to be at the forefront of this fundamental shift in the industry, and we are honored to be recognized as Annuity Innovator of the Year.”

“We see Registered Investment Advisors (RIAs) and Financial Advisors playing an even more important role in helping clients navigate markets and meet their financial goals,” said Ron Shurts, Annexus co-founder. “Advisors will need to evolve their practice from traditional Asset Managers into Risk Managers, and we believe Annexus designed solutions will play a huge role in helping reduce risk and increase returns in clients’ portfolios.”

Annexus will receive the “Annuity Innovator of the Year” award at the 2017 EQDerivatives Hedge Fund and Institutional Awards in March. For more information on Annexus products, please visit

About Annexus

Annexus designs solutions to help Americans grow and protect retirement savings. For over a decade, Annexus has developed market-leading fixed indexed annuities and indexed universal life insurance products. In close collaboration with design partner Genesis Financial, Annexus has forged partnerships with Nationwide, Athene and Securian, as well as J.P. Morgan, UBS, Zebra Capital Management, Barclays and Merrill Lynch. A handpicked network of financial professionals use Annexus solutions to help clients take control of their retirement. Find out more about Annexus and our products at

Brian Welsh, 480-321-8992
VP of Marketing

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