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Author: Judy Hoberman


Would You Like Fries with That

“Would You Like Fries With That?” This is one of the most well-known ways of adding value to your customer’s choice. These simple words account for a significant percentage of the two billion servings...


Jumping Into the Unknown

Each time you take a different path, you are allowing opportunities to present themselves to you. The movie Gravity with Sandra Bullock is an incredible parallel to new business ventures. It’s not a movie...